Twitter For Business - Here Are 10 Common Mistakes to Avoid

Twitter Sells!

Yes, Twitter is a great tool to sell your products and services. Unfortunately, I see so few companies on Twitter who know how to maximize Twitter to sell. And most companies don't even bother to get on Twitter because they don't understand how it can possibly help them to acquire customers.

Social Media Is About Conversations.

Every marketing person has heard the expression "social media is about conversations." But do they really know what that means? I did not realize the true meaning of the word "conversations" until I got deeply involved in Twitter. There is a difference between a conversation and a company message. And there is a difference between a conversation and a tweet (what a message is called on Twitter).

When it comes to Twitter, there is another problem. You only have room to type in 140 characters. That is your tweet. Just 140 characters. What kind of conversation can you have from a 140 character tweet?! How can I sell people when I have no room to sell?

Of course, most companies don't get Twitter. And, they view it as a nice social application but really, who cares "What you are doing?"

Here are 10 Common Mistakes You Should Avoid Making on Twitter

1. Thinking that Twitter is not right for them since it's not working. It's not that Twitter is not right for them, it's that they are not using Twitter the right way.

2. Not setting up benchmarks before they start using Twitter.

3. Not measuring results in order to test and justify using Twitter long-term.

4. Not using Twitter to listen to what consumers have to say about their business.

5. Not using Twitter to listen to what consumers have to say about their competition.

6. Only using Twitter as a press release tool for company news.

7. Not engaging with consumers on Twitter.

8. Not using the opportunity to tailor their tweets to what is an effective message to the people they are engaging.

9. Not realizing that hundreds, if not thousands of consumers, listen and get influenced by their conversations on Twitter.

10. Not knowing how to streamline the use of Twitter in order to save their business time and money.

Are you using Twitter the right way?

To get a Free e-pamphlet on "Twitter for Business: 101 Questions" please visit About Twitter.

Hi! My name is Mitchell Cogert. I am an experienced marketing consultant that helps companies use Twitter to meet their business objectives. I have worked with top marketing directors for over 25 years, and I know that a sensible approach is needed to social media and Twitter. I have spent the past year testing many tactics on Twitter, and I know that almost every business can use Twitter effectively and manage it without a lot of time invested (saving you money).

If you need to find out how to use Twitter the right way, please contact me on Twitter at twit_streams or by email at mcogert@twit-streams.com

For the latest news on how to use the power of Twitter for your business, go to Twitter For Business.